When we tell the story of The University of Texas at Austin we are really telling the story of the people who make it one of the world's leading research universities. The members of our vast global community-faculty, staff, students and alumni-define our university and demonstrate its value to society. In their own ways, they communicate the values, character and distinctive qualities of our community.
When we say "what starts here changes the world" we mean it because it is true. The people of The University of Texas at Austin have had and continue to have a major impact around the world in all walks of life.
The university's communications efforts are focused on telling their stories and building understanding of their special value and distinctive contributions. To communicate effectively we must do so coherently and consistently, reaching our key constituencies by blending these narratives into a compelling, well understood portrait of a world-class university.
By focusing our efforts on our ambitious vision and distinctive qualities we strengthen our ability to build appreciation and support for the value and impact of our university.
